For link builders, creating a great piece of content is only half the battle – you also need to promote. In this video, Content Marketing Manager with Siege Media and seasoned link builder, Vince Nero, helps point out some factors that can signal if a site might be interested in your link building outreach.

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Jump to any of the above tips below or watch the video in full above.

1:02 – Creating great linkable content: https://www.youtube.com/watch?v=c4Cpdy08T6Q

Negative signals:
1:41 – Mention of “Advertising” or “Sponsored Posts”
1:54 – Custom graphics
2:15 – SEO level
2:43 – Post recency
3:01 – Size of Brand
3:27 – NoFollow Links – Chrome Extension
3:46 – Size of social media followers
4:05 – External links to .gov, .org sites

Positive signals:
4:28 – Guest posts
4:50 – Shares external content
5:50 – “Send Tips”
5:18 – “Write for Us”
5:58 – Resource pages

Subscribe on iTunes: https://itunes.apple.com/us/podcast/content-links-seo-tips-from-siege-media/id1289467174
Follow us on Twitter: http://twitter.com/siegemedia
Follow Vince on Twitter: http://twitter.com/vincethenero
Email Us: [email protected] »

#seo | #contentmarketing

In this video, you’ll learn how to use the hybrid outreach approach to scale email outreach in your link building campaigns.

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Additional Link Building Resources

[Playlist] Advanced Link Building Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P

[Previous Lesson] 3 Link Outreach Approaches: Which One’s Best? – 4.1. Link Building Course ► https://www.youtube.com/watch?v=D1kVGMzOWcQ

[Next Lesson] How to Write Email Outreach Templates That Don’t Sound Templated – 4.3. Link Building Course ► https://www.youtube.com/watch?v=DmvSgEjs7Cg

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In the previous lesson, we learned that outreach emails, regardless of the approach, have a similar anatomy. They include a good reason for contact and a value proposition.

The best thing about the hybrid approach is that your “linkable point” acts as a good reason for contact.

As for the value proposition, the hybrid method allows you to scale value because of segmentation. You can essentially come up with one value proposition for each segment making it easier and more effective to scale link outreach.

A good way to start with value propositions is to think about how your reason for contact impacts prospects and their audiences.

Watch the video to learn more about how to brainstorm your value propositions for an email outreach campaign.

#hybridoutreach #outreach #linkbuilding #linkbuildingcourse

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In part 2 of our 3-part series, you’ll learn the exact link building process we used to build backlinks to our stats page.

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Additional Link Building Resources

Link Bait Case Study (SEO Stats Post) [Complete Playlist] ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y

[Episode 1] How to Write a Blog Post That Attracts Backlinks (Case Study) ► https://www.youtube.com/watch?v=eTF6OBwidhc &list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y &index=1

[Episode 3] Link Building with Google Ads: Results from $1,245 in PPC Ads ► https://www.youtube.com/watch?v=Uz2bGhdnJN0 &list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y &index=3

Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM

How to Get Backlinks with Negotiation and Persuasion ► https://www.youtube.com/watch?v=mxusD0K-IYA

7 Attributes of High Quality Backlinks ► https://www.youtube.com/watch?v=E3mDlVutW_o &

Link Building with Google Sheets: Start Guest Posting in 15 Minutes ► https://www.youtube.com/watch?v=bwYZGWDlQd8 &list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m &index=3

How to Find Someone’s Email Address (in Seconds) ► https://www.youtube.com/watch?v=HA5tLHG80js &list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m &index=11

How to Write Outreach Emails (That Won’t Get Ignored) ► https://www.youtube.com/watch?v=nAIWG8883uo &list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m &index=2

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If you’re new to this series, our first video was about strategically building a statistics page that would generate links. And in this video, we’ll show you how we built links to that page.

In order to isolate backlinks from our email outreach efforts, we didn’t promote the post to our existing audience. On top of that, we hid it from our blog index and category pages, RSS feeds, and we even noindexed the page so it couldn’t be discovered in search.

That simply means that the post was practically invisible unless we sent you an outreach email.

And you’ll learn what our results are in the video.

So, how did we execute the campaign? You’ll learn exactly what and how we did in the video, but here’s a brief overview:
► Get a list of link prospects
► Look for reasons why people were linking to the competing stats pages
► Do a clean up of our prospects list
► Remove prospects based on link attributes and the page’s SEO metrics.
► Write our outreach template and create personalization fields for each contact.

We also got a few takeaways from our link building process, and we share those takeaways in the video too.

Timestamps:

0:00 Intro
2:30 Assessing the quality of the links
4:42 Get a list of link prospects
5:13 Look for reasons why people are linking
7:30 Do a clean up of a prospects list and automate
10:36 Write an outreach template and create personalization fields for the contacts
13:03 Revising the results of the outreach campaign
15:23 Key takeaways and shortcomings

#linkbuildingcasestudy #linkbuilding #outreach

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STAY TUNED:
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In this video, you’ll learn how to write personalized outreach templates without them sounding templated.

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Additional Link Building Resources

[Playlist] Advanced Link Building Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P

[Previous Lesson] Hybrid Outreach: Scaling “Value” in Email Outreach – 4.2. Link Building Course ► https://www.youtube.com/watch?v=pg10r_PxisM

[Next Lesson] How to Structure and Hire Your Link Building Team – 5.1. Link Building Course ► https://www.youtube.com/watch?v=spAF3AjD7Ew

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Link building is often seen as a spammy tactic. People are sending emails that sound templated and are clearly transactional.

If you send generic templated emails, your chances of getting a link or a reply are slim. They are more likely to end up in a spam folder than lead to a link.

The best way to master the writing of outreach emails is through a trial and error process. Practice and feedback are what will help you get better at this skill.

The primary reason why most emails sound and look robotic is because people focus on creating templates rather than writing emails. A helpful exercise is to write a personalized email to one of your prospects and then extract personalization fields to see if you can create a template with this.

Watch the video to learn how you can do this.

The best thing about the hybrid outreach method is that we can template almost all your personalization fields because we’re sending emails to segments with similar attributes. Segmentation was discussed in a previous lesson so be sure to watch our full link building course here: https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P

#outreachtemplates #emailoutreach #linkbuilding #linkbuildingcourse

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ► https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs